Blog
All The Latest News From ContactAbility
10 simple tips to execute the perfect text marketing campaign
05 Nov 2015
We couldn't resist this super simple 10 tip list for SMS marketing. These are the basics but none-the-less they are essential ones! If you would like a comprehensive assessment of how you can get more out of your mobile marketing campaign you know where to find us! 10 simple tips to execute the perfect text marketing campaign
- Call to action - Ensure the reason for the text is clear. You want the recipient to act on your text, so tell them what they need to do to benefit from the information they have received.
- Time - Pick the time you decide to text your customers carefully. If you want to generate an action or response, make sure you leave your customers enough time during the day to do so. You can use a scheduler, so you can prepare your messages in advance and send them when you want.
- Keep it short - A single SMS message consists of 160 characters. For the most cost-effective campaign you need to choose your words carefully. Get to the point straight away. The key benefit or reward should be immediately clear to the recipient.
- Avoid repetition - Manage your database properly and avoid texting the same mobile marketing messages to the same people continually. Keep your communication fresh and engaging.
- Cleanse your database - Sending messages to old numbers is costly. To save time and money, regularly check and delete numbers that can’t be reached. ‘Three strikes and you’re out’ is a good principle to use.
- Track your progress - Measure how effective your mobile marketing campaign has been so you can improve your results next time. How many responses did you get? What was your return on investment? Try texting different offers, at various times of the day, days of the week, or target different groups of customers, to find which works best for you.
- SMS marketing can be intrusive and may breach the Privacy Act 1998 (or Australian Privacy Principles) if sent to somebody without their permission. *Protect your reputation by ensuring all recipients have opted in.
- Make it simple to opt-out - Include a simple opt-out option regularly in your texts. Always ensure you make it clear to your customers that they can stop receiving messages from you at any time.
- Target your texts - Make sure the recipient is going to be interested in what you’re offering. There would be no logic in texting a man a two-for-one offer on nail varnish, for example.
- Personalise your texts - Use mail merge and insert names, appointment times or other details into your messages for that extra special message. You can also brand your text by setting the Sender Name on the SMS message as your company name for maximum impact.
*Please note, this sentence was changed from the original article to reflect Australian law.
By: Alastair Shortland
Source: The Marketing Donut
- Tweet
-
- Facebook Like
- Google Plus
SocialMedia
Tweet this, Like that.