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BEST OF FEATURE: MISSGUIDED - RESPONSIVE PROMOTIONAL EMAIL

misguided campaign, lead generationMobile is THE channel to take notice of right now. Indeed: "Mobile email opens have grown with 21% in 2013, from 43% in January to 51% in December 2013. Litmus –”Email Analytics” (Jan 2014).

So for an audience of young fashion savvy / tech savvy consumers creating responsive mobile campaigns is super smart. It certainly makes for Smarter Customer Acquisition. Take a look at what UK fashion brand Missguided did...


BEST OF FEATURE: MISSGUIDED - RESPONSIVE PROMOTIONAL EMAIL


We love the copy in this mobile-responsive email from UK brand Missguided. The play on "jump" and "jumpsuits" in the hero image kicks of several layers of genius wordplay - our money is on "Shoe-universe" as the fashionistas next catchphrase. The responsive version reshuffles the messages to scroll neatly down a smart phone screen. 




Check out MessageMeDirect to see how we can help you implement a campaign like this. 


For the whole book click here

Source: Oracle Responsys

First published: October 2014

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