Best of feature: Orbitz - Email campaign in the relationship era

14 Nov 2014 By Danielle Edwards

In the relationship era knowing your customers inside and out is achievable when you have rich data as Jamie Frech, Director of CRM, Orbitz explains in this video featured in Oracle Responsys Look Book.

"We are a very data driven company, so everything we do is very focused on - not only the customer experience but their behaviour - what have they searched, what are the itineraries they have looked at, what are the amenities they have been curious about. Making sure we can pull all that information in and provide marketing that is 'that' experience is really powerful and drives huge results for a business."

Best of feature: Orbitz - Email campaign in the relationship era

New School Marketing spotlight: Learn how Orbitz achieves big results by using rich data to have 1-to-1 conversations with their customers during the Golden Selling Window.