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Best of feature: 'Rent The Runway' from Oracle Responsys 5th Annual Look Book
13 Oct 2014
Oracle Responsys 5th Annual Look Book has been published and there's some cracker mobile and email campaigns in it to rave about. We thought we'd highlight 6 of the best over the next 6 weeks. To check out the whole book click here. Today we start with Rent The Runway. ContactMeDirect would be a perfect tool to help implement a campaign like this.
Rent The Runway - Cross-channel Shopping Experience
Rent The Runway delivers a seamlessly integrated cross channel experience. They've got it all: animated display ads that dynamically populate based on browsing behaviour, an acquisition incentive to refer a friend, suggestions based on browsing activity, multiple opportunities for social engagement, and a welcome email that promotes a mobile app.
Source: Oracle Responsys
First published: October 2014
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