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Best OF FEATURE: 'Urban Outfitters'
03 Nov 2014
The creativity used here to engage a specific market in one channel and encourage use of another channel is definitely worth a look - especially when you consider 90% of people "consider mobile devices so central to their day-to-day lives that they keep them within arm’s reach 24 hours a day," according to 3Radical.
Urban Outfitters: Reactivation email
The illustration in Urban Outfitters' hero image mimicking a smartphone SMS screen, and the voice, "OMG, are we breaking up?"is conversational and perfectly brand-appropriate. Urban Outfitters targets their younger customer base by creatively integrating a channel with which their customers are highly engaged - text messaging - into one with which they're a bit less engaged: marketing email.
To see a snapshot of the campaign click here.
For the whole book click here.
Check out MessageMeDirect to see how we can help you implement a campaign like this.
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