
Here's a great resource any marketer keen to get the low down on who's successfully using mobile to engage consumers. The Mobile Marketing Association in the US have collated over 500 case studies that focus on innovative mobile marketing campaigns.
As their mantra goes 'Mobile: The closest you can get to your consumers'. We couldn't agree more and highly recommend checking some of the MMA's best picks - they give you a campaign summary, the strategy behind the campaign and a short video on what it's all about.
Click on the image below for access (note: you don't have to be a member to access some the campaigns)
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