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What breeds creativity and why cultivating it pays off in advertising

Remember the Iconic ‘Hope’ poster from the 2008 US election campaign?  Perfectly designed to mobilize and engage with the American electorate.  Read More...

Why Big Data Will Never Replace Market Research

According to a Digital Universe Study every two years the quantity of data is doubling and by 2020 it will reach 44 trillion gigabytes. The study also pointed out that less than 5% of data that is deemed useful is actually analysed.  Read More...

How Personalising Email Subject Lines can Boost Email Rates and Revenue

How can you boost open rates by 29.3%, increase transaction rates by 49% and increase revenue per email by 73%? According to an Experian study you do it by getting personal... with your subject line, that is.  Read More...

Re-targeting – deal breaker or surprise taker? How the ‘human factor’ can swing it either way.

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Email Marketing: What are some of the biggest deliverability challenges?

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