Rise and shine! Check email. Eat breakfast. Check email. Wait for bus. Check email. Bus to work. Check email (maybe even answer a few). Lift to office floor. Check email. Boil kettle. Check email. It’s 9am - the day has barely started - and it’s highly likely the average person has sifted through their emails, checked their social media accounts (all five of them) and possibly even read the morning news.  Read More...

In 2014, mobile traffic surpassed desktop traffic for the first time in the US with 52.1% of all online traffic coming from smartphones and tablets, according to IBM. Additionally, close to 28% of all online sales came from mobile devices, an increase of 28.2% compared to 2013. Read More...

Last month Ben Grubb – a Fairfax telco and tech journalist – won a court case against Telstra to obtain access to his metadata[1]. The decision was two years in the making highlighting how important the issue of metadata privacy is. It is safe to say this is not going away and there’s no doubt it will play out in the world of marketing very soon – a good reason for marketers to keep up to speed with it now. In other words, Ben Grubb is just the beginning. Read More...