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All The Latest News From ContactAbility
Mapping Consumer Experience in a Complex Digital World
11 Jun 2015
The style and layout of banners, the text used in emails, the design of your landing page, the relevance of your offering - all these element must work together if a truly engaging digital experience is to be had. Read More...
How will data retention affect the marketing industry?
04 Jun 2015
Following the endorsement of the data retention bill by the Parliamentary Joint Committee on Intelligence & Security Nic Hodges looks at why it won’t work and the impact it will have on marketing and journalism. Read More...
Why social media is mobile marketing: Control Shift
28 May 2015
As I read this article Madonna's 80's lyrics 'we're living in a material world' came to mind... albeit with a small variation. New research confirms mobile is now the number one access point for the majority of consumers. Yep, there's no doubt now people: 'we're living in a mobile world'! This article focuses on social media but the overall message can easily be related to all mobile marketing activities like text and email lead generation. As the article points out smartphones are literally involved with 'every single step of the purchasing process'. It would appear mobile is king. Read More...Is frequency driving your campaign performance?
21 May 2015
In 1994 REM released the seminal track ‘What's the frequency Kenneth?’. Our national youth radio network Triple J thought the song was so good they played it twice in row. How’s that for getting the listener to really take notice of the song? Read More...
The Future Of Shopping - 5 NEW TRENDS THAT ARE HERE TO STAY
14 May 2015
Yes, mobile shopping is most definitely trending with an increase in activity of 101% over the last year. Here's a video (and tunes) highlighting some Aussie stats on how consumers are shopping with their smartphones.
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