Yippee - It's Privacy Awareness Week! Most people mightn't get excited about Privacy Awareness Week (PAW) but here at ContactAbility we do. You see, it's the James Bond secret agent part of our role... and yours if you're a marketer who holds integrity and respect for your consumers at the forefront of your practice (which we are sure you do!).  Read More...

Right message, right person, right time. Obviously with every campaign we aim to connect with the right person - that person who actually wants to know about our offering (even if they don’t yet know they want to know!). And we always endeavour to use the right message - with a clarity and authenticity that breaks through a crowded marketplace. But how often do marketers get the timing right for email and mobile sends? A lot miss shoot and have the poor click through rates to prove it.  Read More...

Mobile marketing is growing at lightening speed. It’s no wonder as marketers grapple with the fact that people are now spending 38 hours per month on their mobile phones – an increase of 7 hours from just 12 months before.[1]  For home usage alone the average Australian spends 7.9 hours per week on mobile.[2] That’s kind of staggering when you think about how much time we actually spend at home these days in a 5 day work week with commutes, school pickups etc.! Read More...

These easy to digest points on how customers think make engagement look simple. And we reckon it can be, especially when these points are considered and carried out with authenticity and integrity. It's obvious our customers know the difference when we have a genuine interest in whether they are satisfied with our products or communications. We've just got ensure the quality is there in every interaction.  Read More...