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Key Take-Aways From Salesforce's 2015 State Of Marketing Report
29 Jan 2015
Salesforce have produced a great report on what marketers foresee as their main priorities this year. No surprises here but mobile and social marketing will be focused on and it seems marketers have the confidence that these will deliver a return on investment and desired results. Here are some key stats Forbes plucked from the report... Read More...
How mobile can help you maximize your email marketing investment
22 Jan 2015
With the experience of 7 billion email sends between them (for one year alone) we think these three mobile marketers might know a little something about the medium. Here's some great tips on better email marketing via mobile.
Read More...5 reasons creatives should embrace data
22 Jan 2015
This is an excellent article for all marketing creatives struggling with big data. Marque gives great insight and current examples of how some brands are embracing data... and in a very creative way. Read More...19 QUICK TIPS TO IMPROVE YOUR EMAIL MARKETING SUBJECT LINES
19 Jan 2015
These super simple tips are so easy you may wonder why you're not using them. It's likely you are using some of them but all 19? This article from HubSpot is definitely worth a read, as is adding any didn't know to your email marketing toolkit. The simplest detail really does goes a long way when it comes to the effectiveness of email subject lines. Read More...
6 ways mobile will change how you market in 2015
19 Jan 2015
These are exciting and highly evolving times for mobile. There's lots to watch, lots to keep on top of and lots to strive ahead with. One thing to watch - that we take great care in considering here at ContactAbility - is ethical data collection. Read point 6 in this article for more on hackers and going beyond the status quo. Read More...
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