Publishers' Top Email Marketing Pain Points (Infograph)

28 Nov 2014 By Zoe Catchlove

This is a valuable infograph - it has some great statistics about what marketers are doing (and not doing) well but also gives us some great healings for those pesky pain points.

Publishers' Top Email Marketing Pain Points

More than half (54%) of companies in the publishing industry say list growth is a major email marketing pain point, according to a recent report from FOLIO and Lyris.

Publishers' other top email pain points include dynamic content/personalization (42% cite as an issue), list maintenance (41%), mobile optimization (33%), analytics (33%), segmentation (30%), and content automation (29%).

Below, additional key findings from the report, which was based on data from a survey of 182 respondents from various sectors of the publishing industry, including B2B, consumer, and association publishers.

Email Priorities

60% of respondents say growing their list size is a top email priority for next year.

58% see improving list/data quality as a top priority and 39% want to focus on optimizing messages for mobile devices.

Personalization/dynamic content only ranks sixth as a priority for next year despite being cited as the second biggest email pain point by publishers.

Mobile Optimization

34% of publishers say their emails are fully optimized for mobile devices.

31% say their messages are partially optimized for mobile and plan to complete the process in the next 12 months.

19% have not optimized for mobile but plan to begin in the next 12 months.

16% have not optimized for mobile and are not sure where to start.

To see the full infograph click on the image below.

By: Ayaz Nanji
Source: MarketingProfs

Back

Publishers' Top Email Marketing Pain Points (Infograph)