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Making it Personal – A Look at Personalised Content Marketing
17 Dec 2015
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If you've ever said 'personalisation is too hard or expensive' this article may stop you in your tracks. Here's four excuses you'll no longer be able to use after reading it. Read More...
Few marketers transcend mobile-first to revolutionise customer experience says Forrester Research
15 Oct 2015
Improve your email click-through rate using these 5 types of social proof (Part 1)
17 Sep 2015
The study by the Wall Street Journal in the opening few paragraphs of this article says it all really – social proofing is king when it comes to putting forth a convincing argument for why a customer may want to pick your brand. But how does it work and what are the different ways you can go about social proofing your email campaigns? Read on and we’ll tell you! (ooo… and don’t forget to check out next week’s blog – Part 2 – on how to use social proofing effectively) Read More...
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