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SMS Messaging: Conversation before Apps
03 Sep 2015
SMS marketing is not only effective but also a very affordable way for a brand to expand to mobile. According to Microsoft Tag "out of the world’s four billion smartphones, 3.05 billion are SMS enabled, granting you widespread access to this demographic.It’s ironic that an entire generation gets labeled as ‘less socially communicative’ because they're always on smartphones, and yet, somehow, that same generation may bring society back full circle, where the digital dialect of texting is used to reinsert what was missing from our mobile lives: conversation.
SMS Messaging: Conversation before Apps
Read More...Metadata: A Marketer’s Friend or Foe?
18 Jun 2015
Last month Ben Grubb – a Fairfax telco and tech journalist – won a court case against Telstra to obtain access to his metadata[1]. The decision was two years in the making highlighting how important the issue of metadata privacy is. It is safe to say this is not going away and there’s no doubt it will play out in the world of marketing very soon – a good reason for marketers to keep up to speed with it now. In other words, Ben Grubb is just the beginning. Read More...
Mobile Marketing Case Studies
26 Mar 2015
Here's a great resource any marketer keen to get the low down on who's successfully using mobile to engage consumers. The Mobile Marketing Association in the US have collated over 500 case studies that focus on innovative mobile marketing campaigns. Read More...Top 100 email marketing campaigns according to Campaign Monitor
29 Jan 2015
Campaign Monitor have selected its top 100 email marketing campaigns... from a batch of 3 million we might add. Yep, they've done their research so you can be sure you're looking at the best of the best from last year. Read More...
5 reasons creatives should embrace data
22 Jan 2015
This is an excellent article for all marketing creatives struggling with big data. Marque gives great insight and current examples of how some brands are embracing data... and in a very creative way. Read More...
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