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All The Latest News From ContactAbility
Best of feature: Orbitz - Email campaign in the relationship era
14 Nov 2014
In the relationship era knowing your customers inside and out is achievable when you have rich data as Jamie Frech, Director of CRM, Orbitz explains in this video featured in Oracle Responsys Look Book.
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BEST OF FEATURE: MISSGUIDED - RESPONSIVE PROMOTIONAL EMAIL
14 Nov 2014
Mobile is THE channel to take notice of right now. Indeed: "Mobile email opens have grown with 21% in 2013, from 43% in January to 51% in December 2013. Litmus –”Email Analytics” (Jan 2014). Read More...
Best OF FEATURE: 'Urban Outfitters'
03 Nov 2014
The creativity used here to engage a specific market in one channel and encourage use of another channel is definitely worth a look - especially when you consider 90% of people "consider mobile devices so central to their day-to-day lives that they keep them within arm’s reach 24 hours a day," according to 3Radical. Read More...
Best of feature: 'Rent The Runway' from Oracle Responsys 5th Annual Look Book
13 Oct 2014
Oracle Responsys 5th Annual Look Book has been published and there's some cracker mobile and email campaigns in it to rave about. We thought we'd highlight 6 of the best over the next 6 weeks. To check out the whole book click here. Read More...
List Cleanup: How 3M Canada increased open rates by 160%
03 Oct 2014
Here's a great video case study on how 3M cleaned their customer data lists which increased email open rates to a whopping 160% - pretty impressive and a super example to follow. The video also showcases campaigns for other brands that have utilised the value of list cleanups and includes the creative ways they did it.
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