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All The Latest News From ContactAbility
From Data to Dollars: 3 Ways to Turn Insight into Action
05 Feb 2015
Consider this: "an individual is more likely to give birth to twins, summit Mount Everest or complete NAVY SEAL training than click on a banner ad" (with an average click through rate of 0.1%). Read More...Emerging Trends in Digital Marketing - Australia and New Zealand
03 Feb 2015
Sitecore has released it's Emerging Trends in Digital Marketing Report. It highlights some key changes to how marketers are working in this space and what they are prioritising. For the full report tap here.
Read More...5 reasons creatives should embrace data
22 Jan 2015
This is an excellent article for all marketing creatives struggling with big data. Marque gives great insight and current examples of how some brands are embracing data... and in a very creative way. Read More...6 ways mobile will change how you market in 2015
19 Jan 2015
These are exciting and highly evolving times for mobile. There's lots to watch, lots to keep on top of and lots to strive ahead with. One thing to watch - that we take great care in considering here at ContactAbility - is ethical data collection. Read point 6 in this article for more on hackers and going beyond the status quo. Read More...
10 Insights On The Most Important Marketing Channels For 2015
06 Jan 2015
This article highlights why cross channel marketing is here to stay and why mobile is no longer the emerging channel. It is - as this article states - now the main way people connect with brands before they decide to buy. Yep, mobile is growing up!Read More...
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