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Marketing trends that will rock 2015
08 Dec 2014
Naturally we love point 3 of this bunch of 2015 trends - Data and Content Tools. And so we quote... "2015 [will be] a year focused on integrating online behavioural data, customer insights, communications activity and purchase activity into automated marketing tools." Bring it on! Read More...
Unleash the Full Power of the Email Auto-Reply
17 Oct 2014
Who said an auto-reply had to be dull and boring? Here's some excellent tips on how to jazz up your email auto's to make you stand out from the crowd. The best bit (if you get it right) is your email auto-responder is a free advert to express the flavour of your brand… so you're kind of working on marketing your company when you're not working! Read More...
The Top 10 Ways to Re-Engage Dead Email Subscribers
13 Oct 2014
Some awesome, simple and practical tips on how to re-engage your inactive subscribers. It really doesn't have to be hard at all. Mostly it's a matter of finding some time to do it. With a potential immediate increase in subscribers (or rather, reengaged readers) it's a far easier and cost effective way to boost your active subscriber numbers. 10 top tip coming your way... Read More...
List Cleanup: How 3M Canada increased open rates by 160%
03 Oct 2014
Here's a great video case study on how 3M cleaned their customer data lists which increased email open rates to a whopping 160% - pretty impressive and a super example to follow. The video also showcases campaigns for other brands that have utilised the value of list cleanups and includes the creative ways they did it.
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