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Six points that prove you should pay more attention to mobile
There are some quite convincing - perhaps even astounding - stats in this article that suggest mobile may soon be the tool of choice for marketers. "1.76 billion people will own and use smartphones monthly, up more than 25% over 2013" is an incredible figure. Read More...
What is Big Data?
What are marketers talking about? How data changes everything
We thought you might appreciate (and perhaps adopt) some of these 'pearls of wisdom' from top marketers who know a thing or two about data, email and the customer experience. We especially salute the point about using the latest data technology to embrace the 'paradigm shift of personalisation'. Read More...
In The World of Data, Every Little Interaction Has Big Implications
Article by Andrew Braithwaite, Strategic Planner, OgilvyOne. This article first appeared in BandT in June 2014 Read More...
5 Ways for Marketing to Conquer the Data Deluge
Data deluge is facing every CMO. Here are some palatable tops from from Tobias Lee Chief Marketing Officer of the Tax & Accounting division of Thomson Reuters. Interesting article by Vala Afshar, CMO Extreme Networks. First appeared in the Huffington Post Read More...
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