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How to obey Marketing’s Law of One - 3 tips to get more personal with customers
25 Feb 2016
Last week we introduced Scott McCorkle’s Marketing Law of One in Is this the Year of Hyper Personalisation? This week we look at three forces that can help you initiate it so your brand can get connected with your customers for a more intimate relationship. Read More...
2016 – Is this the Year of Hyper Personalisation?
17 Feb 2016
2016 – Is this the Year of Hyper Personalisation? Read More...
9 Reasons Why Personalised Marketing Still Isn't Accurate
04 Feb 2016
It’s often our mistakes that are the catalyst for change and innovation. They highlight where we can improve and they motivate us to look for options that better serve us. The same goes for our marketing practices. Here’s an article that looks at why many marketers aren’t yet getting the most out of their personalised marketing efforts… with some compelling reasons for why they may wish to change. Read More...
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