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Few marketers transcend mobile-first to revolutionise customer experience says Forrester Research

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Video: Marketing to the Mobile Consumer

Some great insights from B&T’s Roundtable on Marketing to the Mobile Consumer… 

“Data is the backbone that actually gives you real trust. If you have the data and the customer has willingly given it to you, they have given it to you in anticipation for a better experience. Then begins the journey”, Cameron Curtis, General Manager for ANZ, AdNear

To check out three short roundup snippets from the roundtable click on the links below.


‪B&T Roundtable Marketing to the Mobile Consumer

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The world’s best (and most successful) marketing campaigns start with first-class data. Here’s why…

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Does it matter if your target market isn’t cool?

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What breeds creativity and why cultivating it pays off in advertising

Remember the Iconic ‘Hope’ poster from the 2008 US election campaign?  Perfectly designed to mobilize and engage with the American electorate.  Read More...

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