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Few marketers transcend mobile-first to revolutionise customer experience says Forrester Research
Video: Marketing to the Mobile Consumer
Some great insights from B&T’s Roundtable on Marketing to the Mobile Consumer…
“Data is the backbone that actually gives you real trust. If you have the data and the customer has willingly given it to you, they have given it to you in anticipation for a better experience. Then begins the journey”, Cameron Curtis, General Manager for ANZ, AdNear
To check out three short roundup snippets from the roundtable click on the links below.
B&T Roundtable Marketing to the Mobile Consumer
Read More...The world’s best (and most successful) marketing campaigns start with first-class data. Here’s why…
What breeds creativity and why cultivating it pays off in advertising
Remember the Iconic ‘Hope’ poster from the 2008 US election campaign? Perfectly designed to mobilize and engage with the American electorate. Read More...
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