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Improve your email click-through rate using these 5 types of social proof (Part 1)
17 Sep 2015
The study by the Wall Street Journal in the opening few paragraphs of this article says it all really – social proofing is king when it comes to putting forth a convincing argument for why a customer may want to pick your brand. But how does it work and what are the different ways you can go about social proofing your email campaigns? Read on and we’ll tell you! (ooo… and don’t forget to check out next week’s blog – Part 2 – on how to use social proofing effectively) Read More...
SMS Messaging: Conversation before Apps
03 Sep 2015
SMS marketing is not only effective but also a very affordable way for a brand to expand to mobile. According to Microsoft Tag "out of the world’s four billion smartphones, 3.05 billion are SMS enabled, granting you widespread access to this demographic.It’s ironic that an entire generation gets labeled as ‘less socially communicative’ because they're always on smartphones, and yet, somehow, that same generation may bring society back full circle, where the digital dialect of texting is used to reinsert what was missing from our mobile lives: conversation.
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