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All The Latest News From ContactAbility
Unleash the Full Power of the Email Auto-Reply
17 Oct 2014
Who said an auto-reply had to be dull and boring? Here's some excellent tips on how to jazz up your email auto's to make you stand out from the crowd. The best bit (if you get it right) is your email auto-responder is a free advert to express the flavour of your brand… so you're kind of working on marketing your company when you're not working! Read More...
The Top 10 Ways to Re-Engage Dead Email Subscribers
13 Oct 2014
Some awesome, simple and practical tips on how to re-engage your inactive subscribers. It really doesn't have to be hard at all. Mostly it's a matter of finding some time to do it. With a potential immediate increase in subscribers (or rather, reengaged readers) it's a far easier and cost effective way to boost your active subscriber numbers. 10 top tip coming your way... Read More...
Best of feature: 'Rent The Runway' from Oracle Responsys 5th Annual Look Book
13 Oct 2014
Oracle Responsys 5th Annual Look Book has been published and there's some cracker mobile and email campaigns in it to rave about. We thought we'd highlight 6 of the best over the next 6 weeks. To check out the whole book click here. Read More...
List Cleanup: How 3M Canada increased open rates by 160%
03 Oct 2014
Here's a great video case study on how 3M cleaned their customer data lists which increased email open rates to a whopping 160% - pretty impressive and a super example to follow. The video also showcases campaigns for other brands that have utilised the value of list cleanups and includes the creative ways they did it.
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9 Ways to Grow Your Email Audience With Video
03 Oct 2014
Do you use video in your email campaigns? May we suggest you give it a try. Here's why - a potential 300% increase in click through rates compared to using graphics alone. Not bad. Too expensive, too time consuming, too much faffing about, we hear you say. Well, it doesn't have to be. With a few tips and the willingness to give it a go you can produce a professional and content worthy video for your email audience right now. Here's how... Read More...
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