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5 Tips for Improving Acquisition Email Marketing

Great practical suggestions on how to improve your email clickthrough rates to generate more qualified leads and sales. One imperative point to consider: "Your email campaigns should be designed and optimised for mobile since more than 80% of non-optimised emails will be deleted without being read". Go the extra mile - be the 20% that get read! Read More...

What are marketers talking about? How data changes everything

We thought you might appreciate (and perhaps adopt) some of these 'pearls of wisdom' from top marketers who know a thing or two about data, email and the customer experience. We especially salute the point about using the latest data technology to embrace the 'paradigm shift of personalisation'. Read More...

7 Tips for Email Marketing to Mobile Audiences

Quick ways you can get better traction with your email marketing.  Thanks to Quinton O'Reilly. This article first appeared on PR Daily. Read More...

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