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SMS Messaging: Conversation before Apps
03 Sep 2015
SMS marketing is not only effective but also a very affordable way for a brand to expand to mobile. According to Microsoft Tag "out of the world’s four billion smartphones, 3.05 billion are SMS enabled, granting you widespread access to this demographic.It’s ironic that an entire generation gets labeled as ‘less socially communicative’ because they're always on smartphones, and yet, somehow, that same generation may bring society back full circle, where the digital dialect of texting is used to reinsert what was missing from our mobile lives: conversation.
SMS Messaging: Conversation before Apps
Read More...How Personalising Email Subject Lines can Boost Email Rates and Revenue
06 Aug 2015
How can you boost open rates by 29.3%, increase transaction rates by 49% and increase revenue per email by 73%? According to an Experian study you do it by getting personal... with your subject line, that is. Read More...
6 Tips to Rocket Boost Your Email Response Rates
09 Jul 2015
Rise and shine! Check email. Eat breakfast. Check email. Wait for bus. Check email. Bus to work. Check email (maybe even answer a few). Lift to office floor. Check email. Boil kettle. Check email. It’s 9am - the day has barely started - and it’s highly likely the average person has sifted through their emails, checked their social media accounts (all five of them) and possibly even read the morning news. Read More...
The Do’s And Dont’s Of Email Drip Campaigns
02 Jul 2015
Everyone who’s anyone is talking about automation these days! Automation and autoresponders have proven effective for email marketers around the world due to their ease of use and performance in the inbox. There’s loads of information and statistics about autoresponders and automation, but this article is going to focus on a very specific type of email automation: Drip Email Marketing. Read More...
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