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Timing – It’s just as important as the offer
05 May 2015
Right message, right person, right time. Obviously with every campaign we aim to connect with the right person - that person who actually wants to know about our offering (even if they don’t yet know they want to know!). And we always endeavour to use the right message - with a clarity and authenticity that breaks through a crowded marketplace. But how often do marketers get the timing right for email and mobile sends? A lot miss shoot and have the poor click through rates to prove it. Read More...
Mobile Email: Tips on getting started
09 Apr 2015
Here are some awesome tips from some of the best mobile email marketers in the game. Like this bit of wisdom from Fabio - the lead email developer at Mailchimp:Read More...
Why subscribers flag email as spam
26 Mar 2015
How often should we send our promo emails? As you can imagine this is a question we get asked all the time. The simple answer is there is no one answer for everyone. You need to test and ask the question to your particular target market. As the research below highlights you could send the right audience two mails a week, for another audience the right frequency may be once a month. Check out the below for some great insights into why people mark emails as spam.
Read More...Email marketing innovations – what’s new?
05 Mar 2015
Where is email marketing on it's lifecycle? It's certainly nowhere near dead. In fact, it's thriving and getting more robust all the time. Here's an explanation plus a few things to look at if you want to create innovative marketing campaigns. Read More...THE EMAIL MARKETING BUCKET LIST
05 Mar 2015
Think big. Think outside the box. Imagine the impossible. These are all phrases we've heard before yet how many of us use them - wholeheartedly - as a tactic in the beginning stages of building a marketing strategy or campaign. We reckon getting a bit visionary (whatever your budget) can open up a whole heap of doors you might not have considered otherwise. Go on, get a playful... what's the worst that could happen - an hour consumed of getting your creative juices flowing!? Here's a few questions that can get you started... Read More...
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