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How email influences purchases - online & off
05 Mar 2015
Some very interesting stats from this recent study. 7 in 10 people made purchases because they were influenced by an email and only 6% of those survey made purchases ONLY in-store or over the phone. Those are pretty extraordinary numbers and they go to show just how effective email marketing is! Read More...32 Clever Lead Generation Ideas For Your Next Marketing Campaign
25 Feb 2015
A pretty extensive list but in this case quantity WITH quality. Even if you only did a couple of these things we recon your leads numbers would go up some. Get comfy for the read or just get started ticking off a few you might not be doing! Read More...How customers want you to change your email marketing
19 Feb 2015
How DO customers want us to change our promotional emails? Great question for any email marketer to ask if your style is all about improving and engaging. Though the below study comes from the US there are some very relevant stats that might want to be considered by anyone sending promotional emails. Read More...What’s Inside Consumers’ Inboxes & What That Means For Email Marketing
12 Feb 2015
There's a bit of conjecture on whether marketing emails are worthy if people are being bombarded with so many a day. The research below suggests this 'bombardment' is a bit of a fallacy with nearly half of email users receiving less than 5 promotional emails per day. Read More...Top 100 email marketing campaigns according to Campaign Monitor
29 Jan 2015
Campaign Monitor have selected its top 100 email marketing campaigns... from a batch of 3 million we might add. Yep, they've done their research so you can be sure you're looking at the best of the best from last year. Read More...
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