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Improve your email click-through rate using these 5 types of social proof (Part 2)
Using social proof in any form of communication with your clients and prospects can be beneficial as we saw last week in part 1 of our this series. But now the question you may be asking is – how can I use it to the best of my advantage? and what should I avoid and what should I spend more time working on? Read More...
Improve your email click-through rate using these 5 types of social proof (Part 1)
The study by the Wall Street Journal in the opening few paragraphs of this article says it all really – social proofing is king when it comes to putting forth a convincing argument for why a customer may want to pick your brand. But how does it work and what are the different ways you can go about social proofing your email campaigns? Read on and we’ll tell you! (ooo… and don’t forget to check out next week’s blog – Part 2 – on how to use social proofing effectively) Read More...
SMS Messaging: Conversation before Apps
SMS marketing is not only effective but also a very affordable way for a brand to expand to mobile. According to Microsoft Tag "out of the world’s four billion smartphones, 3.05 billion are SMS enabled, granting you widespread access to this demographic.SMS Messaging: Conversation before Apps
Read More...What breeds creativity and why cultivating it pays off in advertising
Remember the Iconic ‘Hope’ poster from the 2008 US election campaign? Perfectly designed to mobilize and engage with the American electorate. Read More...
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