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All The Latest News From ContactAbility
Metadata: A Marketer’s Friend or Foe?
18 Jun 2015
Last month Ben Grubb – a Fairfax telco and tech journalist – won a court case against Telstra to obtain access to his metadata[1]. The decision was two years in the making highlighting how important the issue of metadata privacy is. It is safe to say this is not going away and there’s no doubt it will play out in the world of marketing very soon – a good reason for marketers to keep up to speed with it now. In other words, Ben Grubb is just the beginning. Read More...
The Future Of Shopping - 5 NEW TRENDS THAT ARE HERE TO STAY
14 May 2015
Yes, mobile shopping is most definitely trending with an increase in activity of 101% over the last year. Here's a video (and tunes) highlighting some Aussie stats on how consumers are shopping with their smartphones.
Read More...Email marketing innovations – what’s new?
05 Mar 2015
Where is email marketing on it's lifecycle? It's certainly nowhere near dead. In fact, it's thriving and getting more robust all the time. Here's an explanation plus a few things to look at if you want to create innovative marketing campaigns. Read More...5 reasons creatives should embrace data
22 Jan 2015
This is an excellent article for all marketing creatives struggling with big data. Marque gives great insight and current examples of how some brands are embracing data... and in a very creative way. Read More...6 ways mobile will change how you market in 2015
19 Jan 2015
These are exciting and highly evolving times for mobile. There's lots to watch, lots to keep on top of and lots to strive ahead with. One thing to watch - that we take great care in considering here at ContactAbility - is ethical data collection. Read point 6 in this article for more on hackers and going beyond the status quo. Read More...
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