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Mobile Marketing Trends for 2015 video with 4 best practices for mobile marketing

This Advids video highlights a simple yet workable and effective strategy to help improve the quality of your mobile marketing.
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Six points that prove you should pay more attention to mobile

There are some quite convincing - perhaps even astounding - stats in this article that suggest mobile may soon be the tool of choice for marketers. "1.76 billion people will own and use smartphones monthly, up more than 25% over 2013" is an incredible figure.  Read More...

Get Ready, New iPhones Change the Game for Marketers

Yet another case for mobile marketing - yep, consumers are asking for even more engaging content and it's apparent the phone companies are listening with bigger screens and the like. What about us marketers? It's time to get your astro boots on and supercharge your campaign team - technology (or rather peoples accessibility to it) is raising the bar!  Read More...

What are marketers talking about? How data changes everything

We thought you might appreciate (and perhaps adopt) some of these 'pearls of wisdom' from top marketers who know a thing or two about data, email and the customer experience. We especially salute the point about using the latest data technology to embrace the 'paradigm shift of personalisation'. Read More...

In The World of Data, Every Little Interaction Has Big Implications

 Article by Andrew Braithwaite, Strategic Planner, OgilvyOne. This article first appeared in BandT in June 2014 Read More...

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