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What are marketers talking about? How data changes everything
We thought you might appreciate (and perhaps adopt) some of these 'pearls of wisdom' from top marketers who know a thing or two about data, email and the customer experience. We especially salute the point about using the latest data technology to embrace the 'paradigm shift of personalisation'. Read More...
5 Ways for Marketing to Conquer the Data Deluge
Data deluge is facing every CMO. Here are some palatable tops from from Tobias Lee Chief Marketing Officer of the Tax & Accounting division of Thomson Reuters. Interesting article by Vala Afshar, CMO Extreme Networks. First appeared in the Huffington Post Read More...
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