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5 Tips for Improving Acquisition Email Marketing

Great practical suggestions on how to improve your email clickthrough rates to generate more qualified leads and sales. One imperative point to consider: "Your email campaigns should be designed and optimised for mobile since more than 80% of non-optimised emails will be deleted without being read". Go the extra mile - be the 20% that get read! Read More...

Mobile Users OK With Being Located

Mobile marketing can be given a bad wrap at times for being intrusive or stalker-like. We know that ain't the case for most consumers - in fact, new research proves they opt in more than they don't. Opt-in rates of up to 80% are a pretty fine reason indeed to consider going mobile with your marketing strategy.  Read More...

Six points that prove you should pay more attention to mobile

There are some quite convincing - perhaps even astounding - stats in this article that suggest mobile may soon be the tool of choice for marketers. "1.76 billion people will own and use smartphones monthly, up more than 25% over 2013" is an incredible figure.  Read More...

Get Ready, New iPhones Change the Game for Marketers

Yet another case for mobile marketing - yep, consumers are asking for even more engaging content and it's apparent the phone companies are listening with bigger screens and the like. What about us marketers? It's time to get your astro boots on and supercharge your campaign team - technology (or rather peoples accessibility to it) is raising the bar!  Read More...

The Future of Customer Acquisition is Mobile Lead Generation

Insightful article by Harken Lindskog, CEO, MediaWhiz about the future of mobile and how to find new customersIn the online advertising ecosystem, mobile has become the star. Developed nations are becoming mobile-first societies. Some people consider their smartphones as vital as the air they breathe. And brands are tripping over themselves to prove they have the coolest mobile-optimized site. Read More...

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