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Video: Marketing to the Mobile Consumer
Some great insights from B&T’s Roundtable on Marketing to the Mobile Consumer…
“Data is the backbone that actually gives you real trust. If you have the data and the customer has willingly given it to you, they have given it to you in anticipation for a better experience. Then begins the journey”, Cameron Curtis, General Manager for ANZ, AdNear
To check out three short roundup snippets from the roundtable click on the links below.
B&T Roundtable Marketing to the Mobile Consumer
Read More...SMS Messaging: Conversation before Apps
SMS marketing is not only effective but also a very affordable way for a brand to expand to mobile. According to Microsoft Tag "out of the world’s four billion smartphones, 3.05 billion are SMS enabled, granting you widespread access to this demographic.SMS Messaging: Conversation before Apps
Read More...10 Incredible Mobile Marketing Stats 2015 (Infograph)
Check out this snazzy infograph. Of particular interest were a couple of stats on mobile marketing:
Read More...10 Tweaks That Instantly Increase Mobile Conversion Rates
In 2014, mobile traffic surpassed desktop traffic for the first time in the US with 52.1% of all online traffic coming from smartphones and tablets, according to IBM. Additionally, close to 28% of all online sales came from mobile devices, an increase of 28.2% compared to 2013. Read More...
Why social media is mobile marketing: Control Shift
As I read this article Madonna's 80's lyrics 'we're living in a material world' came to mind... albeit with a small variation. New research confirms mobile is now the number one access point for the majority of consumers. Yep, there's no doubt now people: 'we're living in a mobile world'! This article focuses on social media but the overall message can easily be related to all mobile marketing activities like text and email lead generation. As the article points out smartphones are literally involved with 'every single step of the purchasing process'. It would appear mobile is king. Read More...
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