All The Latest News From ContactAbility
The Future Of Shopping - 5 NEW TRENDS THAT ARE HERE TO STAY
Yes, mobile shopping is most definitely trending with an increase in activity of 101% over the last year. Here's a video (and tunes) highlighting some Aussie stats on how consumers are shopping with their smartphones.
Read More...Timing – It’s just as important as the offer
Right message, right person, right time. Obviously with every campaign we aim to connect with the right person - that person who actually wants to know about our offering (even if they don’t yet know they want to know!). And we always endeavour to use the right message - with a clarity and authenticity that breaks through a crowded marketplace. But how often do marketers get the timing right for email and mobile sends? A lot miss shoot and have the poor click through rates to prove it. Read More...
The Rise and Rise of Mobile Marketing (and Why marketers Need to Pay Attention)
Mobile marketing is growing at lightening speed. It’s no wonder as marketers grapple with the fact that people are now spending 38 hours per month on their mobile phones – an increase of 7 hours from just 12 months before.[1] For home usage alone the average Australian spends 7.9 hours per week on mobile.[2] That’s kind of staggering when you think about how much time we actually spend at home these days in a 5 day work week with commutes, school pickups etc.! Read More...
Mobile Email: Tips on getting started
Here are some awesome tips from some of the best mobile email marketers in the game. Like this bit of wisdom from Fabio - the lead email developer at Mailchimp:Read More...
TOP 10 LUXURY BRAND MOBILE MARKETERS OF Q1, 2015
Want to know what some of the most prestigious brands are doing with mobile this year? Yep, we did too. Here's a look at some of the coolest campaigns going around at the moment... Read More...
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