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Mobile Marketing Case Studies
26 Mar 2015
Here's a great resource any marketer keen to get the low down on who's successfully using mobile to engage consumers. The Mobile Marketing Association in the US have collated over 500 case studies that focus on innovative mobile marketing campaigns. Read More...How to Harness the Power of New Technology to Personalize to Your Audience
05 Mar 2015
Technology is very powerful - or rather it can be if used to it's potential. So how can we use technology to communicate more personally with our audience and in this relationship building are we remembering to answer their most fundamental question: why do I want to buy from you rather than another? Read More...A Simple Guide to Mobile Search Marketing for Zeroing In on Customers
05 Mar 2015
Perfectly put: "In a mobile situation, you can make some safe assumptions about the context of the persons doing a search: They're in immediate need, they possibly want to know what's near them, and they possibly want directions to get there. Or, they're standing in a store doing some comparison-shopping."
The question is - how do you tailor your brand experience to meet the needs of your mobile consumer? Read More...
Tapping Into the Connected Consumer
05 Mar 2015
How reliant are consumers on their smartphones when it comes to make purchases? Does it support every decision or just for a few? And how do marketers make the most of this usage and tap into those who are using mobile in some capacity to make their purchasing decisions? Read on for some insights. Read More...Email marketing innovations – what’s new?
05 Mar 2015
Where is email marketing on it's lifecycle? It's certainly nowhere near dead. In fact, it's thriving and getting more robust all the time. Here's an explanation plus a few things to look at if you want to create innovative marketing campaigns. Read More...
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