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Best of feature: Orbitz - Email campaign in the relationship era
14 Nov 2014
In the relationship era knowing your customers inside and out is achievable when you have rich data as Jamie Frech, Director of CRM, Orbitz explains in this video featured in Oracle Responsys Look Book.
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BEST OF FEATURE: MISSGUIDED - RESPONSIVE PROMOTIONAL EMAIL
14 Nov 2014
Mobile is THE channel to take notice of right now. Indeed: "Mobile email opens have grown with 21% in 2013, from 43% in January to 51% in December 2013. Litmus –”Email Analytics” (Jan 2014). Read More...
Best OF FEATURE: 'Urban Outfitters'
03 Nov 2014
The creativity used here to engage a specific market in one channel and encourage use of another channel is definitely worth a look - especially when you consider 90% of people "consider mobile devices so central to their day-to-day lives that they keep them within arm’s reach 24 hours a day," according to 3Radical. Read More...
The Smartphone revolution: why mobile is THE channel marketers need to embrace
03 Nov 2014
Mobile is literally in our faces. Marketers can't ignore the impact it's had on the industry, but just how can we fully embrace the power of it? Some pretty sensational statistics to pay attention to in this article too! Read More...
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