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Why social media is mobile marketing: Control Shift
28 May 2015
As I read this article Madonna's 80's lyrics 'we're living in a material world' came to mind... albeit with a small variation. New research confirms mobile is now the number one access point for the majority of consumers. Yep, there's no doubt now people: 'we're living in a mobile world'! This article focuses on social media but the overall message can easily be related to all mobile marketing activities like text and email lead generation. As the article points out smartphones are literally involved with 'every single step of the purchasing process'. It would appear mobile is king. Read More...Why subscribers flag email as spam
26 Mar 2015
How often should we send our promo emails? As you can imagine this is a question we get asked all the time. The simple answer is there is no one answer for everyone. You need to test and ask the question to your particular target market. As the research below highlights you could send the right audience two mails a week, for another audience the right frequency may be once a month. Check out the below for some great insights into why people mark emails as spam.
Read More...Tapping Into the Connected Consumer
05 Mar 2015
How reliant are consumers on their smartphones when it comes to make purchases? Does it support every decision or just for a few? And how do marketers make the most of this usage and tap into those who are using mobile in some capacity to make their purchasing decisions? Read on for some insights. Read More...How email influences purchases - online & off
05 Mar 2015
Some very interesting stats from this recent study. 7 in 10 people made purchases because they were influenced by an email and only 6% of those survey made purchases ONLY in-store or over the phone. Those are pretty extraordinary numbers and they go to show just how effective email marketing is! Read More...How customers want you to change your email marketing
19 Feb 2015
How DO customers want us to change our promotional emails? Great question for any email marketer to ask if your style is all about improving and engaging. Though the below study comes from the US there are some very relevant stats that might want to be considered by anyone sending promotional emails. Read More...
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