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What’s Inside Consumers’ Inboxes & What That Means For Email Marketing
12 Feb 2015
There's a bit of conjecture on whether marketing emails are worthy if people are being bombarded with so many a day. The research below suggests this 'bombardment' is a bit of a fallacy with nearly half of email users receiving less than 5 promotional emails per day. Read More...From Data to Dollars: 3 Ways to Turn Insight into Action
05 Feb 2015
Consider this: "an individual is more likely to give birth to twins, summit Mount Everest or complete NAVY SEAL training than click on a banner ad" (with an average click through rate of 0.1%). Read More...Emerging Trends in Digital Marketing - Australia and New Zealand
03 Feb 2015
Sitecore has released it's Emerging Trends in Digital Marketing Report. It highlights some key changes to how marketers are working in this space and what they are prioritising. For the full report tap here.
Read More...Key Take-Aways From Salesforce's 2015 State Of Marketing Report
29 Jan 2015
Salesforce have produced a great report on what marketers foresee as their main priorities this year. No surprises here but mobile and social marketing will be focused on and it seems marketers have the confidence that these will deliver a return on investment and desired results. Here are some key stats Forbes plucked from the report... Read More...
Financial sector reaping the rewards of mobile content
08 Dec 2014
"Consumers spend 40% of their time in finance content on mobile" and this figure is going up. Finance industry watch this space... better yet, get cracking on mobile marketing - it appears your customers are asking for it! Read more about the latest research findings here...
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