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Improve your email click-through rate using these 5 types of social proof (Part 1)
The study by the Wall Street Journal in the opening few paragraphs of this article says it all really – social proofing is king when it comes to putting forth a convincing argument for why a customer may want to pick your brand. But how does it work and what are the different ways you can go about social proofing your email campaigns? Read on and we’ll tell you! (ooo… and don’t forget to check out next week’s blog – Part 2 – on how to use social proofing effectively) Read More...
What breeds creativity and why cultivating it pays off in advertising
Remember the Iconic ‘Hope’ poster from the 2008 US election campaign? Perfectly designed to mobilize and engage with the American electorate. Read More...
Can Gut Feel Exist in an Analytical World
Thought provoking article by Werner Iucksch, Strategic Planner, Zuni that first appeared on www.adma.com.au Gut feeling may be the magic beans of our times. It makes for good stories, it can take your company to some very cool and popular places, but, by definition, intuition-based decision-making is a leap into the unknown. Read More...
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