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A Simple Guide to Mobile Search Marketing for Zeroing In on Customers

Perfectly put: "In a mobile situation, you can make some safe assumptions about the context of the persons doing a search: They're in immediate need, they possibly want to know what's near them, and they possibly want directions to get there. Or, they're standing in a store doing some comparison-shopping." The question is - how do you tailor your brand experience to meet the needs of your mobile consumer? 
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Customers: The real experts when it comes to effective marketing

We all kinda know this but how many of us truly listen to our customers - like, actually hear the tone of their voice, read their face-to-face - that kind of thing? Here's a bit of no nonsense advice on getting in touch with the experts who know your product or service best - your customers.  Read More...

Email marketing innovations – what’s new?

Where is email marketing on it's lifecycle? It's certainly nowhere near dead. In fact, it's thriving and getting more robust all the time. Here's an explanation plus a few things to look at if you want to create innovative marketing campaigns.   Read More...

THE EMAIL MARKETING BUCKET LIST

Think big. Think outside the box. Imagine the impossible. These are all phrases we've heard before yet how many of us use them - wholeheartedly - as a tactic in the beginning stages of building a marketing strategy or campaign. We reckon getting a bit visionary (whatever your budget) can open up a whole heap of doors you might not have considered otherwise. Go on, get a playful... what's the worst that could happen - an hour consumed of getting your creative juices flowing!? Here's a few questions that can get you started... Read More...

3 hot mobile marketing tips to focus on this year

Let's get personal. That's definitely the key theme infiltrating the media this year by all those in the know on mobile marketing. We couldn't agree more. After all, our MessageMeDirect is all about getting personal. Check out these 3 hot mobile marketing tips to get your strategy up to scratch this year.  Read More...

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