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5 reasons creatives should embrace data

 This is an excellent article for all marketing creatives struggling with big data. Marque gives great insight and current examples of how some brands are embracing data... and in a very creative way. Read More...

19 QUICK TIPS TO IMPROVE YOUR EMAIL MARKETING SUBJECT LINES

These super simple tips are so easy you may wonder why you're not using them. It's likely you are using some of them but all 19? This article from HubSpot is definitely worth a read, as is adding any didn't know to your email marketing toolkit. The simplest detail really does goes a long way when it comes to the effectiveness of email subject lines.  Read More...

6 ways mobile will change how you market in 2015

These are exciting and highly evolving times for mobile. There's lots to watch, lots to keep on top of and lots to strive ahead with. One thing to watch - that we take great care in considering here at ContactAbility - is ethical data collection. Read point 6 in this article for more on hackers and going beyond the status quo.  Read More...

Marketing trends that will rock 2015

Naturally we love point 3 of this bunch of 2015 trends - Data and Content Tools. And so we quote... "2015 [will be] a year focused on integrating online behavioural data, customer insights, communications activity and purchase activity into automated marketing tools." Bring it on! Read More...

12 Tips to Help You Conquer Your Direct Marketing Campaign Challenges

For marketers, tips to save time, energy and money - without compromising quality - are always handy, especially when they are as good as these ones. There's some juicy stats to back these tips up too... Read More...

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