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Few marketers transcend mobile-first to revolutionise customer experience says Forrester Research
Video: Marketing to the Mobile Consumer
Some great insights from B&T’s Roundtable on Marketing to the Mobile Consumer…
“Data is the backbone that actually gives you real trust. If you have the data and the customer has willingly given it to you, they have given it to you in anticipation for a better experience. Then begins the journey”, Cameron Curtis, General Manager for ANZ, AdNear
To check out three short roundup snippets from the roundtable click on the links below.
B&T Roundtable Marketing to the Mobile Consumer
Read More...The world’s best (and most successful) marketing campaigns start with first-class data. Here’s why…
Improve your email click-through rate using these 5 types of social proof (Part 2)
Using social proof in any form of communication with your clients and prospects can be beneficial as we saw last week in part 1 of our this series. But now the question you may be asking is – how can I use it to the best of my advantage? and what should I avoid and what should I spend more time working on? Read More...
Improve your email click-through rate using these 5 types of social proof (Part 1)
The study by the Wall Street Journal in the opening few paragraphs of this article says it all really – social proofing is king when it comes to putting forth a convincing argument for why a customer may want to pick your brand. But how does it work and what are the different ways you can go about social proofing your email campaigns? Read on and we’ll tell you! (ooo… and don’t forget to check out next week’s blog – Part 2 – on how to use social proofing effectively) Read More...
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